beta
Free Site Audit
A free website audit in a few minutes — your score and the fixes that matter most.
Free tools
Practical tools we've built for ourselves and decided to share. Use them on their own, or pair them with the field notes for context.
Supporting tools
live
Canonical Tag Auditor
Check which URL a page names as canonical, whether that URL holds up, and whether every spelling of the address redirects to it.
live
Image Weight Audit
Enter a URL and see what every image on your page actually weighs, which ones are worth fixing first, and what the biggest would weigh converted.
live
Link Preview Checker
See the card WhatsApp, LinkedIn and X will build from your page, checked against each platform's published rules, before anyone shares the link.
live
SERP and Social Preview
See how a page looks as a Google result and as a LinkedIn or X card before you ship it, with the pixel measurement that decides whether the title gets cut.
live
UTM Campaign Builder
Build correctly tagged campaign links for GA4, with warnings for the casing and channel mistakes that quietly split one campaign into four.