field journal · 2026

field
notes

what we're seeing, building, and breaking.

RSS feed ↗ 5 posts · updated weekly

case study

Twelve independent market websites across the Middle East and North Africa, migrated and rebuilt on a single custom platform.

Gorenje MENA

Custom CMS · 12 Markets · Full Migration · Multilingual · 4,000+ URL Redirects

designdevelopmentdata

4,000+URLs migrated with redirects

12markets on one platform

3languages — English, Arabic, French

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case study

A Chinese consumer electronics brand needed a complete digital presence for the Middle East and Africa — built entirely from scratch.

Kelon MEA

Custom CMS · Brand Research · Content Creation · Asset Production · Arabic and English

designdevelopmentdata

0→livebuilt from nothing

2languages — English and Arabic

✓GA4 tracking from day one

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case study

A luxury real estate developer needed a premium website. Three design concepts in 24 hours. Live in two weeks.

ARY & MAZ

Premium Design · Framer · Three Concepts in 24 Hours · Live in Two Weeks

designdevelopment

3design concepts delivered

24hrsbrief to three working websites

2 weeksaward to live website

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case study

Digital transformation of one of the world's largest consumer electronics brands across the Middle East and Africa.

Hisense MEA

Custom CMS · Website Redesign · GA4 Implementation · Search · Analytics

designdevelopmentdata

30×more users reaching the e-shop

+44%average session duration

1.8spage load time

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article

design/Jun 14, 2026/23 min read

Why your website is underperforming — and how to diagnose it yourself

Most website underperformance in the GCC doesn't need a redesign. Five failure patterns, two cross-cutting layers, and a framework to sequence fixes.

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fieldnotes

Gorenje MENA

Kelon MEA

ARY & MAZ

Hisense MEA

Why your website is underperforming — and how to diagnose it yourself

field
notes